If you run a small business, two things are almost always true: you need more customers, and your website probably isn’t doing enough to get them.
These are not new problems. But Claude AI prompts for small business tasks — specifically for sales and web copy — are now genuinely useful enough that skipping them is leaving real time and money on the table.
This article walks through five specific prompts you can copy, paste, and adapt in Claude today. No account setup guides, no feature comparisons — just the prompts, what they produce, and when to use them.
A Quick Note on How to Get Better Results from Claude
Before the prompts: Claude performs best when you give it context. The more specific your input, the less editing you’ll do on the output. Every prompt below includes placeholder brackets like [your product] — fill those in with your actual details before running it.
Claude is available at claude.ai. The free plan handles all five prompts below without issue.
Part 1 — Sales Prompts
Prompt 1: Write a Cold Outreach Email
Cold email still works when it’s specific. The most common mistake is writing emails that are about you instead of about the person receiving them. This prompt forces Claude to lead with the reader’s problem.
Copy this prompt:
You are a senior B2B sales consultant. Write a cold outreach email
for a small business that sells [your product or service] to
[describe your ideal client — industry, company size, role of
the person you're emailing].
The email must:
- Open by naming a specific frustration this type of client
typically has
- Be under 120 words in the body
- Not use the words "I wanted to reach out" or "I hope this
finds you well"
- End with one low-friction question, not a calendar link
- Have a subject line under 8 words
Write one subject line and one email body.What it produces: A tight, reader-first email that doesn’t open with your credentials. Adjust the client description to be as specific as possible — “e-commerce brands doing under $2M in revenue” will produce a better email than “online stores.”
Prompt 2: Write a Follow-Up Sequence (3 Emails)
Most sales happen after the first contact, not during it. This prompt builds a short follow-up sequence so you’re not inventing emails on the fly every time someone goes quiet.
Copy this prompt:
Write a 3-email follow-up sequence for a small business owner
following up with a prospect who attended a discovery call but
hasn't responded in 5 days.
Business type: [describe your business]
What was discussed on the call: [briefly describe the call —
e.g., "they mentioned budget is tight but they're frustrated
with their current vendor"]
Email 1 (Day 5): Gentle check-in, reference something specific
from the call
Email 2 (Day 9): Share one useful resource or insight relevant
to their problem — no pitch
Email 3 (Day 14): Honest close — acknowledge they may not be
ready, leave the door open
Each email should be under 80 words. No aggressive CTAs.What it produces: Three emails with distinct purposes — check-in, value add, graceful exit. The “Day 9” email is often the most underestimated. People respond to useful information when they ignore follow-ups.
Prompt 3: Rewrite Your Sales Page Headline and Subheadline
Most small business sales pages bury the actual offer. The headline talks about the company. The subheadline lists features. Nobody keeps reading.
This prompt is specifically for the top of your sales or landing page — the first two lines a visitor sees.
Copy this prompt:
I run a small business that sells [describe your product or
service]. Our ideal customer is [describe them]. Their biggest
problem before finding us is [describe the problem]. After
working with us, the main result they get is [describe the
outcome].
Write 5 headline options and a matching subheadline for each.
The headline should name the outcome or the pain — not our
company name or what we do. Each headline should be under
12 words. Each subheadline should be one sentence that
clarifies who this is for.
Avoid superlatives like "best," "world-class," or "leading."What it produces: Five options across different angles — outcome-focused, problem-focused, audience-specific. Run the top two through a quick A/B test using a free tool like Google Optimize or your landing page builder’s built-in split testing.
Part 2 — Website Prompts
These prompts assume you’re either building a new website or rewriting an existing one. Claude can’t publish a website for you, but it can produce the copy, structure, and brief that makes building one significantly faster — whether you’re using a developer, a no-code tool like Webflow or Squarespace, or doing it yourself.
Prompt 4: Generate Your Full Website Copy (5 Pages)
This is the prompt most small business owners should run before they touch any website builder. Most people design the layout before writing the words, which is backwards — copy should shape structure, not the other way around.
Copy this prompt:
I need complete website copy for a small business. Here are
the details:
Business name: [name]
What we do: [one sentence]
Who we serve: [describe your audience]
Main problem we solve: [describe it]
Key results or outcomes clients get: [list 2–3]
Tone: [e.g., "professional but warm, like a trusted local
expert — not corporate"]
Write copy for these 5 pages:
1. Home page — hero section, a 3-feature section,
a social proof section (write placeholder testimonials
in our voice), and a CTA section
2. About page — our story, our values, and a short bio
for the founder
3. Services page — describe 3 services with a title,
one-paragraph description, and who it's for
4. Contact page — short intro paragraph and a simple form
field list
5. FAQ page — write 6 questions a first-time client
typically asks, with honest answers
Keep every page scannable. Use short paragraphs. No jargon.What it produces: A complete first draft of all five pages. This won’t be publish-ready without your review, but it replaces the blank page problem entirely. Plan for 30–45 minutes of editing rather than hours of writing from scratch.
Prompt 5: Write Your Google Business Profile Description
A Google Business Profile (formerly Google My Business) is often the first thing a local customer sees before they visit your website. Most small businesses leave the description field vague or empty.
Copy this prompt:
Write a Google Business Profile description for a small
business with these details:
Business type: [e.g., accounting firm, bakery,
marketing consultant]
Location: [city, province/state]
Who we serve: [describe your typical customer]
What makes us different from similar businesses nearby:
[briefly describe — e.g., "we specialize in immigrant-owned
small businesses" or "we offer same-day consultations"]
Services: [list your top 3]
Requirements:
- Must be under 750 characters (Google's limit)
- Include the city name naturally in the text
- End with a soft call to action
- Do not use the phrase "we are passionate about"What it produces: A tight, keyword-aware local business description that stays within Google’s character limit and reads naturally. Paste it directly into your Google Business Profile dashboard under the “Business description” field.
A Few Things Worth Knowing
Claude doesn’t publish anything for you, connect to your website, or send emails on your behalf. Everything it produces is text you review, edit, and use yourself.
The prompts above will give you stronger first drafts than most people write on their own — but they’re still drafts. Your review matters. You know your customers better than any AI does, and the places where Claude’s output feels slightly off are usually the places where your real experience should come through.
For building websites specifically, the copy Claude produces pairs well with no-code builders. Framer and Webflow are both worth looking at if you want something more custom than a template. Squarespace works well if you want the simplest path to published.
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