Apple Upcoming Products: The Secret Roadmap Revealed

From a foldable iPhone to a touchscreen Home Hub, here’s every device reportedly heading to market before the end of 2027 — and what each one means for you.

Apple upcoming products for the rest of 2026 and into 2027 add up to the busiest release calendar Cupertino has put together in nearly a decade. After a quiet spring and a WWDC that leaned almost entirely on software, the pipeline has suddenly opened up: a foldable iPhone, a redesigned MacBook, a touchscreen smart-home hub, new HomePods, a fresh Apple TV, and the company’s first pair of smart glasses are all reportedly in some stage of development or final testing.

None of this is officially confirmed by Apple — the company almost never comments on unreleased hardware — but the picture has become unusually consistent across supply-chain analysts, regulatory filings, and reporters with a strong track record, particularly Bloomberg’s Mark Gurman. This guide pulls every credible thread on Apple upcoming products together in one place, sorted by what’s arriving first, so you know exactly what to expect and when.

How We Track Apple Upcoming Products

Before getting into the list itself, it’s worth being upfront about sourcing, since rumor coverage lives and dies on credibility. Every claim in this guide about Apple upcoming products is attributed to a named analyst, publication, or supply-chain report rather than presented as fact, and we’ve flagged the handful of details that are still shaky. Where two reputable sources disagree — for example, on the exact chip generation inside the next MacBook redesign — we say so rather than picking whichever number sounds better. Apple itself won’t confirm any of this until it’s ready to announce it, and dates or specs below can and do shift as launch gets closer. We’ll revise this page as new information lands.

When Is Apple’s Next Event? The September 2026 Date, Explained

Every conversation about Apple upcoming products starts with the calendar, and this year the calendar itself has become a small mystery. Apple hasn’t sent invitations yet, but the company has held its fall keynote in the first half of September for four years running, and it has never scheduled that keynote for the day immediately after Labor Day. With Labor Day falling on September 7 in 2026, that rules out September 8 as a likely date and points toward Wednesday, September 9as the strongest candidate, with September 15 or 16 as fallback possibilities if Apple needs more time.

If the event does land on September 9, the pattern Apple has followed since 2022 — announcing an event exactly two weeks ahead of time — would put the formal invitations out around August 26. Following that, preorders would typically open the Friday after the keynote, with devices reaching stores about a week later. One wrinkle worth noting: if preorders would normally fall on September 11, Apple may shift them a day later, since that date marks the 25th anniversary of the September 11 attacks and the company has avoided major sales moments on that date before.

Whatever the exact date turns out to be, this year’s event is expected to be one of the most significant in recent memory, because it’s the one where Apple’s first foldable iPhone finally shows up.

iPhone 18 Pro and the Foldable iPhone: Apple’s Biggest Hardware Bet in Years

The single biggest item on the list of Apple upcoming products is, without question, the first foldable iPhone. After years of patent filings, supply-chain leaks, and false starts, multiple analysts now agree the device is on track for a September 2026 debut alongside the iPhone 18 Pro and iPhone 18 Pro Max — a launch strategy that puts three flagship phones on stage at once rather than the usual two.

iPhone 18 Pro and Pro Max: what’s actually changing

The iPhone 18 Pro is expected to carry the A20 Pro chip, Apple’s first built on a 2-nanometer manufacturing process, paired with a new in-house C2 modem that reportedly supports 5G web browsing over satellite in areas without cell coverage. Camera-wise, the headline change is a variable-aperture main lens — a first for iPhone — which would let the camera behave more like a traditional DSLR by physically adjusting how much light hits the sensor depending on the scene.

Design-wise, expect a smaller Dynamic Island, a simplified Camera Control button, and two new finishes: a deep “Dark Cherry” red and a blue option. The Pro Max is rumored to get an even bigger jump — a battery in the neighborhood of 5,200mAh, which would make it the largest battery Apple has ever put in an iPhone, at the cost of a slightly thicker body. Some supply-chain reports also point to under-display Face ID and roughly 12GB of RAM, though these details are less firmly sourced than the chip and camera changes.

The foldable iPhone: specs, name, and price

Rumored to be marketed as either the iPhone Fold or iPhone Ultra, Apple’s first folding phone is expected to open into a roughly 7.7-to-7.8-inch inner display — closer to a small tablet than a phone — with a 5.3-to-5.5-inch outer screen for everyday use when closed. Reports describe a titanium-aluminum hybrid frame built to minimize the visible crease that has plagued competing foldables, two rear cameras, a single front-facing camera, and — in an interesting departure — a Touch ID power button instead of Face ID, likely because there isn’t room for Apple’s full Face ID sensor array in such a thin folding chassis.

This won’t be a cheap phone. Estimates put the foldable’s starting price at $2,000 or more, and given that Apple has already raised prices on Macs and iPads once this year, that number could climb further by launch. Early supply is also expected to be limited, which means the foldable’s retail availability could slip a few weeks behind the iPhone 18 Pro models even if both are announced on the same stage.

Why the Standard iPhone 18 Isn’t Coming This Fall

One of the more unusual developments in this year’s roster of Apple upcoming products is a genuine change to the release schedule itself. Rather than announcing four or five iPhone models in one September event, Apple is reportedly splitting the iPhone 18 family across two launches. The iPhone 18 Pro, iPhone 18 Pro Max, and the foldable will debut this September, while the standard iPhone 18, a budget-friendly iPhone 18e, and possibly a second-generation iPhone Airwon’t arrive until spring 2027.

The logic, according to people familiar with Apple’s planning, is straightforward: the Pro and foldable models are the halo products this cycle, generate the most press coverage, and carry the highest margins, so Apple wants them to have the spotlight to themselves. Cheaper models, which sell in higher volume but generate less excitement, get pushed to a quieter release window instead. If accurate, this two-wave approach is expected to continue with the iPhone 19 series in 2027, meaning shoppers who typically buy the standard iPhone each September may need to get used to waiting until the following spring going forward.

Mac Lineup: The MacBook Ultra Redesign Leads a Busy Year

Macs make up a big chunk of the Apple upcoming products list for late 2026 and early 2027, and most of it is incremental — with one major exception. A refreshed 14-inch MacBook Pro with an M6 chip is expected later this year as a straightforward internal upgrade, alongside updated Mac Studio models (moving to M5 Max and M5 Ultra chips) and a new Mac mini built around the M5 and M5 Pro.

The one to actually watch is the MacBook Ultra — Apple’s first genuine laptop redesign in years. Reports describe an OLED display, a touchscreen, a Dynamic Island at the top of the screen similar to the iPhone’s, and a noticeably thinner chassis, running on next-generation Apple silicon. Bloomberg’s Gurman has reported that macOS 27 is being built with a touch-friendly interface specifically to support this hardware — a meaningful shift for a company that has resisted touchscreen Macs for over a decade. Timing on the MacBook Ultra is the least certain part of the roadmap; it could land before the end of 2026, but a slip into early 2027 is considered just as likely. Of everything on this list of Apple upcoming products, the MacBook Ultra is the one most likely to change Apple’s product identity long-term, since it would mark the company’s first real concession that touch and trackpad input can coexist on the same machine.

iPad Updates: A Modest Refresh and One Bigger Story

iPad news is quieter this cycle but not absent from the list of Apple upcoming products. The entry-level iPad (12th generation) is expected to move from the A16 chip to either an A18 or A19 chip — a change that matters mainly because it would finally make the base iPad capable of running Apple Intelligence features.

The more interesting update is the iPad mini, which is rumored to jump to an A19 Pro or A20 Pro chip alongside its first OLED display, a new vibration-based speaker system, and a water-resistant design. If those details hold up, it would be the most substantial iPad mini update in several years, moving the smallest iPad much closer in capability to its larger siblings.

Apple’s Smart Home Push: Home Hub, HomePod, and a New Apple TV

Perhaps the most surprising category among Apple upcoming products is home hardware, an area Apple has largely left alone since the original HomePod. That’s changing now that the more personalized version of Siri — first previewed at WWDC 2024 and now finally rolling out in beta — is ready to power new devices.

The centerpiece is an all-new Home Hub: a 6-to-7-inch square touchscreen device combining smart-display and HomePod functionality, built around an A18 chip, personalized Siri, and FaceTime support. Alongside it, Apple is expected to refresh the HomePod mini with an S9-generation chip or newer, Apple’s own N1 chip for Wi-Fi 7, a second-generation Ultra Wideband chip, improved sound, and possibly new color options including red. A larger, full-size HomePod update built around the same revamped Siri is also on the list, along with a new Apple TV carrying an A17 Pro chip and the same N1 Wi-Fi 7 chip — with a built-in FaceTime camera rumored as a possibility, though it’s unclear whether that lands in this generation or a later one.

Separately, Apple is reportedly designing its own indoor security cameras that would connect to HomeKit and tie into the new Home Hub, with a possible debut as soon as late 2026. Taken together, these releases suggest Apple is trying to build a genuine smart-home ecosystem to compete with Amazon and Google rather than treating the category as an afterthought. It’s the single clearest sign that this batch of Apple upcoming products isn’t just an iPhone refresh year — it’s a company trying to open an entirely new front in its lineup.

Smart Glasses and the Next Vision Pro: Apple’s Bet on Wearable AI

Two wearable projects round out the more experimental end of the Apple upcoming products roadmap. The first is a pair of smart glasses — Apple’s first hardware built specifically around what the company calls “Visual Intelligence.” Rather than resembling the bulky Vision Pro, these are expected to follow a lighter form factor closer to Meta’s Ray-Ban smart glasses, handling tasks like live translation, music playback, phone calls, and turn-by-turn walking directions. Apple could show a limited preview of the glasses by the end of 2026, with a full retail launch likely coming later.

Separately, and easy to confuse with the glasses, Apple is also said to be working on new earbuds resembling the upcoming AirPods Pro 3 but fitted with small visible-light and infrared cameras. Unlike a typical camera, these sensors reportedly aren’t meant for taking photos or video — their placement wouldn’t allow for it — but instead exist to power AI features like hand-gesture recognition, adjusting audio automatically based on the environment, and detecting when someone nearby is speaking directly to the wearer.

As for the Vision Pro itself, the strategy appears to have shifted. Rather than pushing forward with a more powerful, more expensive successor to the current headset, Apple has reportedly paused that project and redirected engineering effort toward a cheaper Vision Pro, aimed at broadening the headset’s audience beyond early adopters and developers.

Apple Watch and AirPods: The Quieter Half of the Lineup

Not every item among Apple upcoming products is a headline-grabber. The Apple Watch is expected to get its usual annual refresh alongside the iPhone at the September event, with no major design overhaul currently rumored — likely a chip update and the usual small health and battery improvements rather than anything dramatic. AirPods Pro 3 updates and the camera-equipped earbuds mentioned above round out the audio side of the lineup, continuing Apple’s pattern of using its wearables as a testbed for Apple Intelligence features before they reach bigger devices.

Why Everything Is Getting More Expensive

One thread runs through almost every product on this list: prices are going up. Apple already raised prices on Macs and iPads back in June 2026, driven largely by a global memory chip shortage that has pushed component costs higher across the entire electronics industry, not just at Apple. Analysts expect that pressure to carry into the iPhone 18 lineup as well, meaning the Pro, Pro Max, and especially the foldable could all launch at higher price points than their predecessors. If you’re planning to buy any of the devices on this list, it’s worth budgeting for a noticeably higher price than what the outgoing model cost. In practice, that means nearly every item in this Apple upcoming products roundup should be read with an asterisk next to the price: expect it to land higher than the equivalent device did a year ago.

Apple Upcoming Products Timeline: What’s Coming and When

Product	Expected Window	Status
iPhone 18 Pro / Pro Max	September 2026	Rumored, high confidence
Foldable iPhone (Fold/Ultra)	September–Q4 2026	Rumored, high confidence
Apple Watch (annual update)	September 2026	Expected
14-inch MacBook Pro (M6)	Late 2026	Rumored
Mac Studio, Mac mini refresh	Late 2026	Rumored
iPad (12th gen), iPad mini	Late 2026	Rumored
Home Hub, HomePod mini 2, Apple TV	Late 2026	Rumored
Smart glasses preview	End of 2026	Early-stage rumor
MacBook Ultra (OLED, touchscreen)	Late 2026–early 2027	Rumored
Cheaper Vision Pro	2027	Rumored
iPhone 18, 18e, iPhone Air 2	Spring 2027	Rumored

Frequently Asked Questions About Apple’s Upcoming Products

What are Apple’s upcoming products for the rest of 2026? The list of Apple upcoming products for 2026 includes the iPhone 18 Pro, iPhone 18 Pro Max, Apple’s first foldable iPhone, a redesigned MacBook (the “MacBook Ultra”), an updated iPad mini, a new smart-home Hub, refreshed HomePod and HomePod mini speakers, a new Apple TV, and an early preview of Apple’s first smart glasses.

When is Apple’s next event in 2026? Apple hasn’t confirmed a date, but the company’s usual pattern points to Wednesday, September 9, 2026, with formal invitations expected around August 26.

How much will the foldable iPhone cost? Current estimates put the foldable iPhone’s starting price at around $2,000 or more, though Apple hasn’t confirmed pricing and the final figure could shift given rising component costs.

Why is the standard iPhone 18 not launching in September? Apple is reportedly splitting the iPhone 18 lineup across two release windows for the first time, saving the standard iPhone 18, iPhone 18e, and a second-generation iPhone Air for spring 2027 while the Pro models and foldable launch this fall.

Is Apple really building smart home devices now? Yes — reports point to a new touchscreen Home Hub, updated HomePod and HomePod mini speakers, a new Apple TV, and even Apple-designed HomeKit security cameras, all built around the newly launched personalized Siri.

Where can I find the most reliable coverage of Apple upcoming products? Stick to outlets with a verified track record on Apple hardware — Bloomberg’s Mark Gurman, MacRumors, and 9to5Mac have historically been the most accurate on release timing and specs, while single-source leaks and social-media posts should be treated with more caution until a second outlet corroborates them.

The Bottom Line

Taken as a whole, this list of Apple upcoming products represents a genuine strategic shift for the company — away from small yearly refinements and toward a handful of bigger, riskier bets: a folding phone, a touchscreen Mac, a real smart-home lineup, and Apple’s first step into AI-powered glasses. Not everything here is guaranteed to ship on schedule, and some details will change between now and launch, as they always do with unreleased hardware. But the consistency across independent sources this time around suggests that, for once, “Apple’s biggest year yet” might actually be true.

We’ll keep this page updated as Apple’s September event date is confirmed and as new details emerge.