The recent imposition of a 25% tariff by the United States on Canadian goods has reignited trade tensions between the two nations. In response, NDP leader Jagmeet Singh has proposed a “Build Canadian, Buy Canadian” movement, urging Canadians to prioritize domestically produced goods over American imports. Singh’s call to action aims to support local industries, reduce dependence on U.S. products, and counterbalance the economic impact of tariffs. But will this approach make a real difference? Let’s take a closer look.
The U.S. Tariff and Canada’s Response
Understanding the 25% Tariff
The U.S. recently imposed a 25% tariff on certain Canadian goods, citing trade imbalances and protectionist policies. This move has sparked outrage in Canada, with critics arguing that it unfairly targets key industries like steel, aluminum, and manufacturing.
In response, Jagmeet Singh has proposed a “Build Canadian, Buy Canadian” campaign, urging Canadians to prioritize domestic products over American imports. The goal is twofold:
- Strengthen Canada’s Economy: By supporting local businesses, Canadians can create jobs and stimulate economic growth.
- Send a Message to the U.S.: Reducing reliance on American goods could serve as a form of economic retaliation, showing that Canada is prepared to stand its ground in trade disputes.
How “Build Canadian, Buy Canadian” Can Make a Difference
Singh’s “Build Canadian, Buy Canadian” initiative seeks to mitigate the effects of U.S. tariffs by promoting self-reliance. Here’s how this strategy can help: The Potential Impact of Economic Patriotism
1. Boosting the Canadian Economy
- Increased demand for Canadian-made products could help domestic manufacturers expand operations and hire more workers.
- Sectors like agriculture, textiles, and technology could see significant growth.
2. Reducing Trade Deficit
- By cutting back on American imports, Canada could reduce its trade deficit with the U.S., which stood at $82 billion in 2022.
3. Strengthening Canadian Industries
- Prioritizing Canadian products fosters innovation and expansion in local industries. More businesses will invest in production, improving the quality and variety of goods available to consumers.
4. Retaliatory Pressure on the U.S.
- A widespread Canadian boycott of American goods could send a strong message to U.S. policymakers. If American businesses experience declining sales in Canada, they may lobby the U.S. government to reconsider or remove the tariffs.
Challenges to Overcome
- Consumer Habits: Many Canadians are accustomed to buying American products due to their availability, affordability, and brand recognition.
- Limited Domestic Options: Some industries, like electronics and automotive, rely heavily on American imports, making it difficult to find Canadian alternatives.
- Global Supply Chains: Many products are made with components from multiple countries, complicating efforts to “buy Canadian.”
What Can Canadians Do?
A Practical Guide to Buying Canadian
To support the “Build Canadian, Buy Canadian” movement, Canadians can start by identifying and avoiding American goods. Below is a list of common American products and their Canadian alternatives:

List of American Goods and Canadian Alternatives
Food and Beverages:
- American brands: Kellogg’s, Frito-Lay (Doritos, Cheetos, Lays), Kraft Heinz, Coca-Cola, PepsiCo, Mars (Snickers, M&Ms, Skittles), McDonald’s, Starbucks
- Canadian alternatives: Nature’s Path, Covered Bridge Chips, Dare Foods, Canadian Spring Water, Peace by Chocolate
Retail and Apparel:
- American brands: Nike, Levi’s, Gap, Old Navy, Under Armour
- Canadian alternatives: Roots, Canada Goose, Arc’teryx, Lululemon, Mark’s
Electronics:
- American brands: Apple, Microsoft, Dell, HP, Bose
- Canadian alternatives: BlackBerry (software and security services), Clearpath Robotics
Automobiles:
- American brands: Ford, General Motors (Chevrolet, Cadillac, GMC), Tesla
- Canadian alternatives: While Canada doesn’t have a major domestic car brand, Canadians can support local auto workers by purchasing vehicles assembled in Canada (e.g., Toyota, Honda, and GM models made in Ontario).
Cleaning and Household Products:
- American brands: Procter & Gamble (Tide, Pampers, Bounty), Clorox
- Canadian alternatives: Attitude, Bio-Vert, Nellie’s, President’s Choice Green
Pharmaceuticals & Personal Care:
- American brands: Johnson & Johnson, Colgate-Palmolive, Estée Lauder
- Canadian alternatives: Jamieson Vitamins, Green Beaver, Rocky Mountain Soap Company
Alcohol:
- American brands: Budweiser, Coors Light, Jack Daniel’s, Tito’s Vodka
- Canadian alternatives: Molson Canadian, Labatt Blue, Crown Royal, Iceberg Vodka
The Bigger Picture
Beyond Consumer Choices
While individual actions matter, systemic changes are needed to make “Build Canadian, Buy Canadian” a reality. This includes:
- Government Support:
- Incentives for Canadian businesses to expand production and compete with American imports.
- Policies to promote local sourcing in public projects.
- Corporate Responsibility:
- Encouraging retailers to stock more Canadian-made products.
- Public Awareness:
- Campaigns to educate Canadians about the benefits of buying local and how to identify Canadian products.
Final Thoughts: Can This Work?
Jagmeet Singh’s “Build Canadian, Buy Canadian” strategy is a powerful symbolic response to U.S. tariffs. If widely adopted, it could strengthen local industries, create jobs, and put economic pressure on the U.S. However, its success depends on consumer participation, government incentives, and the availability of Canadian alternatives.
For this initiative to work, Canadians must be willing to make conscious purchasing decisions and possibly pay a premium for locally produced goods. Businesses and policymakers must also collaborate to enhance domestic production and affordability.
Ultimately, whether this strategy succeeds or not will be determined by the collective actions of Canadian consumers and industries. But one thing is certain—supporting Canadian businesses now will help build a more resilient economy for the future.